![]() Urban mobility serves as a powerful indicator of cultural shifts within a city when scrutinized through the lens of data analysis. The wealth of data amassed was astonishing, prompting an extension of the research for another six months. Weeks went by, and the C-level partners posing as drivers amassed hundreds of ride requests, not just from Uber but also from "99" (owned by companies like Didi and Softbank), Indriver, and various other ride-hailing apps-all running simultaneously. The campaign proved wildly successful, but the tide began to turn when a research endeavor uncovered unsettling truths about the urban mobility game. The plan was simple: masquerade as Uber drivers, even the C-level executives, fulfilling all "UberX" requests with luxurious "Uber-Black" cars, accompanied by a carefully crafted script to justify this generous giveaway. "Let's integrate our customers with private drivers," exclaimed the strategy team, eagerly anticipating a resurgent market. ![]() The Death of Silicon Valley's Blitzscaling Approach
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